The Goddess & Design

Le Corbusier The Modular

Le Corbusier
The Modulor Updated
The Feminine Atoned

Le Corbusier The Modular

The narcissistic split from the self and the brutal heroic attitude at large particularly in the west must subside for the forces of healing to be release. We have split from our internal nature and separated from our anima. We have repressed the feminine and natural ingredients of our psyche. Humans have lived and are living through an era where the abuse and disregard of women, the feminine, of nature and the earth, where bloodletting has prevailed.

Social, psychological, and ecological destruction have emerged together.

Disparity is the most powerful tool in existence used to great affect to perpetuate this separation ensuring our enslavement. Our native imagination has the power to transform our self concept and the societies we live.

Nature’s success is its diversity and difference. Humans natural being is a part of this system where all life flourishes, the earth breathes and rivers flow. Its success is dependant on its completeness, light and dark, awful and delightful, masculine and feminine all are a part of this whole.

Unique in history we are at the dawn of a new consciousness. The availability of information makes it possible to go beyond propaganda and learn about ourselves, our societies, our planet and to understand what is really going on. The era of abandoned anima, the negative warrior archetype and of separation from our nature is fading. Feminine and a more nature conscious-ness is succeeding characterised by an awareness our planet is dying, the prominence of women in business separately, social imbalance as well as a realisation growing among men of their deeper emotions.

Coming back into balance

Gary Morga MA GSA

Published in The Creative Review, 11th March © 2013, Link

The re-integrating with the self in men and the end of repression in women. Re-connecting with our natural soul, our anima, typified by the re- emergence of the Goddess Hero archetype. The promise of a real new way a more complete way is emerging.

Our everyday environment conforms to the ideological dogma of the past. The chairs we sit on, the tables we sit at promote the current notion of what is “right” and give us permission to act within their confines of perceived acceptability. An important step in the changing of our self concept is to change our environment to support and uphold our new notions of our selves and of the future we dream of.

By recognising and understanding what is going on inside psychologically and outside socio-politically and economically we can start to create a more balanced, whole and conscious place for all of us to live.


Designers and architects have the opportunity to lead the way to a new truly sustainable future for all creatures and life on this planet to live together.

YANG floor lamp, design & iconography

YANG floor lamp

floor lamp

Design & Iconography


Thinking about the design, development and iconography of YANG floor lamp and an attempt at an explanation.

When light emits from a single source, a point, unhindered, it’s spherical in space. With direction and focus a cone of light is formed.

In one orientation the cone is up and unstable like air. In the opposite orientation it’s down, stable and solid like the earth.

There is completeness in this.

Our two elements, one up and one down, need a connecting structure to hold them apart and together. In keeping with an idea of the completeness of opposites we arrive at the archetypes male and female. It’s a small step to the trans-cultural symbol Yin and Yang. 

YANG, the definition; all that is male, light. 

YIN, well, dark and negative, who could resist that dogma.

There’s a lifetime of information and contemplation to be found on these two concepts.

The illuminating tips are ‘jewel’ like and bring a preciousness-ness and novelty into the design, and light. Yang floor lamp evolved.

There’s a limited and dwindling number of them that are available from our own store and from
Béton Brut
, London E9 5LG

The design was an unconscious act informed by years of research in to lighting design and an interest in life. Being in the right environment precipitated the design. 

I sketched the design with a pencil on paper at the Bieffeplast factory during a quiet moment sitting in the corridor. The next day we made her.


Postmodern painting consciousness

From my early years this life didn’t resonate with me . . . 

I walked a complex path between conformity, rebellion and withdrawal.  I didn’t jell with the messages  from my environment. I didn’t want to use them or be associated with them.  I was pleasing but not becoming.  

It wasn’t enough to just know what it was. I needed to dig it up, make connections, unravel it.

Eventually, I developed a methodology for creating a visual language founded on the structural linguistics of Ferdinand de Saussure, the teachings at the Bauhaus and the essential essence of the subject.  This is the core though it extends beyond what’s mentioned here to any signifier including sound, smell, taste, gesture, texture.

Written and spoken language is a system of signs/ signifiers from which meaning can emerge, this denotes a visual language of signs/ signifiers from which meaning also can emerge.  By rearranging the order of the signs/ signifiers in a sequence, a sentence, story or image we can change it’s meaning.  Culture is a system of signs that from our birth, through language, programs our minds and habits to conform to the existing regimes dogma.  This is reinforced through the built environment and the language of objects that fill our lives and order our minds, beliefs and behaviour.  We are creatures of signs, of symbolism.

Familiarity with Ferdinand de Saussure’s . . .

structure of language is first; then decide on a subject and through research ascertain it’s essential essence; refer to the teachings at the Bauhaus on colour, line and form.  Synthesise a symbolic image biased on these findings.  The second step is to employ the elements from the symbolic image as structural components in design.  The methodology is detailed in my book, “The Symbolic Significance of Colour, Line & Form”, ISBN: 978-0993002700.

The outcome from the methodology is exemplified in Sils Maria and Laissez-faire.  Sils Maria is a construction of symbolic signs/ signifiers who’s narrative concerns Friedrich Nietzsche.  Laissez-faire demonstrates the three linguistic signs; symbol, icon and index in a narrative about capitalism.

Lacan’s Real . . . 

Beyond our man made, programmed mind and it’s limited imagination lies our essential essence, Lacan’s “Real”.  Include what you have learned in the unravelling of your life yoga, meditation and Shambhavi Mahamudra,  superconsciousness.  We are born in to dogma. Reprogram your mind, create yourself.

Gary’s Real . . .

What you think you become. What you hold in mind is your reality. How we are living is our past taught response to external stimuli, facts. Often we respond to these facts with an unconscious prototype that we acquired in our early years. What we experience is our interpretation of our thoughts, feelings and beliefs. Consciousness, changing our thoughts and how we choose to respond to facts changes our experience and our world. In this way we can fashion our own reality.

Feeling outside your past and holding on to that feeling that something new is possible and reliving that feeling over and over again.

For more information about buying original one-off paintings and prints, Consciousness, please visit our store here.


Aphrodite Lamp


Aphrodite, Gary Morga

Aphrodite floor lamp is one of three lamps. The other two are, Ares and Hephaestus. The collection described the exploits of these three characters in Greek Mythology.

To switch the light at the bottom on/off, grab her and push down. The light at the top remains on constantly while connected to the mains. Made in acrylic and metal. The lower light is produced by two 11w compact fluorescent lamps. Warm white lamps of course. The light at the top is red neon. Height 1m 95.

I was looking for my Goddess and realized she is the anima. What had prevented me from her was the intervention of the negative Warrior archetype prevalent in the West, that I’ve been at odds with my entire life.

The Goddess Hero is a reconnection with her and a shift towards a more balanced sense of being, a more conscious place to inhabit.

Aphrodite is a symbolically significant, postmodern design.

Floor lamp

ARIZONA, Postmodern Design

Arizona Postmodern Design


Gouache paint on A2 cartridge paper.

There were the humans, the Hopi, Tohono, Pima
and other tribes and there was the land, trees, sky and the sun.
Then the Jesuits came, then the army, then the West.

Arizuma – silver bearing – Aztec
 O’odna – small spring – Indian
Haritz-ona – good oak – Basque

Part one
of a two part postmodern design project

The second part of the project I am pondering and procrastinating about. I look at it quite frequently and think about it quite a lot. I might continue it one day.