The postmodern design story unfolding in this article as about a person standing on his head. He is a non-conformist. He is a fundamentalist, signified by the brown trapezoid on the left as you look at the article. He re-writes the laws of science.

His interests are far-reaching. They are cosmic and this is signified by the blue arc on the right.

He is an intellectual genius signified by the yellow, the colour of intellect, and illuminating waves of light emitting from his mind.

Light that changes colour is projected on to a wall, inventively records the passage of time.

He is Einstein.

The colours, lines and forms are chosen for their symbolic values. In this way the article is imbued with meaning. In this instance denoting the characteristics of the persona from a character in history, Albert Einstein.

This is postmodern design telling story in the linguistic tradition of Sassure.